INNOVATING TOGETHER The stories that make us Freudenberg
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If it doesn’t challenge, it doesn’t change

En route to greater self-confidence and self-employment. A Klüber Lubrication employee runs yoga workshops for women in India.

Incredible India – a nation of 1.25 billion, bustling cities, sizzling spicy food, exquisitely carved temples, spirituality and – extreme poverty. Around a third of India’s population lives below the poverty line with a large proportion of poor people living in rural areas. Just as incredible as India is – are the personal efforts of Kranthi Kiran to improve poor peoples’ lives – and especially the lives of women.

Late 2014, Kiran, a Price Commissioner for Kluber Lubrication in Bengaluru, devised a program – Yoga for Empowerment – to take holistic health into the rural villages of India. His aim was not only to improve peoples’ health but also to engage, educate and empower. Yoga for Empowerment delivers yoga workshops to underresourced communities. The program teaches local people about the importance of yoga for everyone, as well as how to build yoga into their everyday lives. Participants are also trained to continue teaching and practicing independently.

As Kiran explains, “I believe women and young Girls especially can be empowered by developing self-esteem, leadership and confidence through yoga and sport. And through the empowerment of women, we can work much more effectively on building sustainable communities.”

Kiran’s Yoga for Empowerment program not only reflects his own personal engagement, but also the social responsibility values of the Freudenberg Group. His commitment to people who are socially-disadvantaged highlights how being a “good neighbor” can transform peoples’ lives very simply for the better.

I hope that by sharing my own story, it will inspire others too, to take up similar work. And, as the saying goes – if it doesn’t challenge you, it doesn’t change you

Kranthi Kiran
Price Commissioner for Klüber Lubrication in Bengaluru

Freudenberg Group

Together with our customers and with our research partners, we develop leading-edge technologies, products, solutions and services. The innovative strength of Freudenberg has many facets. Having pioneered innovation throughout our history – from chrome tanning and the development of the Simmerring to sophisticated and high-tech medical devices – our company is an innovation champion.

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Christian Daumann